How Plan Sponsors Can Meet Healthcare Consumer Demands through Rx Navigation

U.S. healthcare is undergoing a major consumer-driven shift. A recent McKinsey study shows that people are becoming more active participants in their own care. They want to find it the same way they shop for everything else, from consumer products to hotels and flights.

Despite this shift, comparison shopping for prescription drugs is still one of the most frustrating parts of the healthcare experience. Most people don’t know how much a prescription will cost until they’re at the pharmacy counter; they often don’t realize there are lower-cost alternatives; and they don’t know where to turn for guidance.

Self-insured employers have the opportunity to not just improve their pharmacy benefits strategy but also meet the needs of members who want to take initiative. Here’s how Scripta’s Rx Navigation aligns with what today’s healthcare consumers demand – and what HR and benefits leaders need.

Today’s Consumer Demands Transparency—and Acts on It

More than half of consumers (57%) say price transparency has changed their care decisions. And when given pricing information, 76% actively choose lower-cost options.

Employers are also feeling the pressure to act, as recent class-action lawsuits are drawing significant attention to the lack of transparency and fairness in prescription drug pricing. Consumers are realizing how much they’ve been overpaying, so they demand tools that help avoid unnecessary costs.

Scripta’s Rx Navigator, a Price Transparency Tool, gives members clear explanation and real-time visibility into prescription drug pricing, so they can actively find lower-cost options. At the same time, employers can lower pharmacy benefits costs, reduce legal exposure, and enhance fiduciary oversight.

Trust Is Fragmenting—Digital Content Is the New Authority

Younger generations—especially Gen Z—are 50% less likely to trust physicians than older adults. Instead, they’re turning to health websites, social media, and digital tools to stay informed.

Through Rx Navigation, employers can equip their members with a modern and digital platform that also strengthens trust in doctors. Our Med Mapper AI-powered software maps nearly every drug on the market to find multiple ways to save, with the input and oversight of our Pharmacy & Therapeutics (P&T) Committee – a medical advisory group composed of 20+ practicing physicians and pharmacists across various specialties.

The result? Members easily find and choose all the possible ways to save on their medications – right at their fingertips through the Scripta app.

Personalization Isn’t a Luxury—It’s an Expectation

Today’s consumers are more willing to share personal data if it leads to better care. And they expect care that feels relevant and personalized—not one-size-fits-all.

Arming members with Scripta is like having a doctor who acts as their personal shopper. We review a member’s recent prescriptions and analyze them using our Med Mapper software and their health plan information.

If a member has an opportunity to save on current medications, they’ll be alerted through the Scripta app and Personalized Savings Reports. A member with high pharmacy claims may also hear directly from a Scripta pharmacist or member advocate, who may reach out to discuss their savings report and help them save.

Access Matters More Than Loyalty

Patients, especially younger ones, are shifting towards a virtual-first care model in favor of faster, more flexible access.

Employers can help their members get The Right Meds at the Best Price™ directly in the Scripta app – anytime, anywhere. Features like the app’s “Help Me Switch” tool make it easier to for members to access the care they need: if needed, a Scripta team member will reach out to their doctor on their behalf to make the switch.

Members may also find ways to better access and afford their meds by changing where they fill their prescriptions. Scripta may recommend moving their prescription to mail order or a different pharmacy that has a lower price.

“Doesn’t Our PBM Already Do This?” A Common Misconception

It’s a question many HR and benefits leaders ask, and the answer is no.

A PBM’s primary responsibility is to serve the plan sponsor by negotiating drug prices, managing formularies, and controlling overall pharmacy benefit costs.

That means PBMs are not focused on advocating for the individual members or providing personalized guidance to help them save at the pharmacy counter. Clients using Scripta want to give their members the tools, insights and support that they’re not getting through their PBMs.

To empower members to become healthcare consumers, plan sponsors need to supplement their PBM relationship with solutions like Scripta – an objective, PBM-agnostic third party that provides unbiased guidance and delivers actionable savings opportunities directly to members.

Bottom Line: Scripta Delivers What Today’s Healthcare Consumer Wants

In an era defined by consumer choice, digital disruption, and rising costs, Scripta is not just a nice-to-have—it’s quintessential. Now’s the time to align your pharmacy benefits strategy with what modern healthcare consumers actually want—and Scripta is here to help you lead that change.

Ready to give your members the transparency, clinical expertise and navigation tools needed to make informed decisions hands? Let’s talk.